The Intelligent Playbook

The Intelligent Playbook

Search Engines vs Chatbots (LLMs)

Francis Tan's avatar
Francis Tan
Nov 07, 2025
∙ Paid

An SEO specialist walks into a bar, bars, pub, tavern, drinking hole, saloon, local…
Meanwhile, an LLM just becomes the bar.

“LLMO” isn’t a real term yet, but in the age of Large Language Models, it’s only a matter of time before your AI writes all the blogs, optimises the keywords, and then ranks itself on page one… and all you did was say “Go.”

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