“Intelligence is the ability to adapt to change.”
— Stephen Hawking
It started as an experiment.
Although I’m technically retired, I’ve never really stopped thinking like a marketer. After almost three decades in marketing, the instinct to analyse, test, and optimise doesn’t go away lightly. I’ve been wondering whether what I know is still relevant, whether the skills that once defined my career still hold any weight in a world now dominated by AI.
So, I decided to find out.
I updated my old resume and ran it through Gemini (Deep Research) using a custom prompt I’d written. You can try it too. The same prompt is available for download here: https://theintelligentplaybook.com/articles/will-your-job-su...
When the results came back, I was mildly shocked and unsurprised. Shocked by how completely AI could now perform tasks that once required entire teams and years of experience. At the same time, because I was a decade away from the corporate frontlines, I knew how fast automation was advancing, especially since AI made its debut in ChatGPT.
Still, seeing it quantified, line by line, responsibility by responsibility, was confronting.
It was, without exaggeration, one of the most sobering and brutally honest documents I’ve ever read.
When the audit results appeared, they were worse than I expected.
I had been thinking of returning to work, in some capacity, maybe as a copywriter again, or helping businesses with marketing content. I assumed that with decades of marketing knowledge and experience under my belt, I’d at least have some ground to stand on. After all, marketing is part art, part psychology, but mostly common sense. Surely some of that would still count for something.
Apparently…not.
Both ChatGPT and Gemini now understand all the foundational marketing frameworks: AIDA, STP, brand ladders, and customer journeys. All of it. They know more P’s than I do. They can execute faster, scale wider, and adapt instantly. Knowledge is no longer a competitive advantage. Application, execution, and creativity; those are the new currencies.
The audit gave it to me in brutal detail:
I wasn’t surprised that some routine work scored high. But market research and analysis? Campaign planning? Copywriting?
But almost immediately after the shock, something lit up.
It dawned on me that, with AI, I could now ask questions (for research) I never could before. What once required a team, weeks of data, and late nights with PowerPoint could now be answered with a single, well-crafted prompt.
More importantly, once I accepted that my skill set could be replaced by AI, a mischievous thought followed: If AI can replace my skills...how can I use AI to replace other people’s skills where I previously couldn’t?
It was half curiosity, half rebellion, and became the trigger that drove the rest of this exploration.
In areas driven by repetition, templates, and data processing, AI has already won.
For every high-risk function, the advantages are undeniable:
For organisations, these are irresistible economics. The shift isn’t philosophical; it’s financial. When AI is so easily accessible, efficiency is no longer a competitive edge but a survival metric.
If a $50-per-month subscription can do what used to require an entire department, the business case for automation writes itself.
We are standing at the shoreline of a "tsunamic event" of how work itself will change. Many are still in denial. I used to be one of those. AI wouldn’t replace you; AI doesn’t want to replace you. AI can’t completely replace you.
But the truth is that businesses that know AI can replace you… WILL replace you. Sooner than you think.
This realisation should reframe how we think about careers. The traditional mindset of a stable, singular path over decades in the same company is gone. We’re all entrepreneurs now, whether we like it or not. We sell skills, adaptability, and perspective in an open marketplace that never sleeps. We ARE the masters of our lives.
While it’s unsettling, it’s also liberating. Because when the definition of a career dissolves, you have permission to reinvent yourself as many times as you like.
After the shock, I started looking for the opportunity inside the problem.
The audit showed that about 20 per cent of my professional capability still carried a low risk of automation. That felt like an opportunity.
Why does AI struggle to replace these particular abilities? What makes them uniquely human? And if they are harder to replace, how can I frame them so they become valuable?
The 20 per cent represented the deep structure of work that machines can’t replicate, the parts built on context, intuition, creativity, and human connection.
These are not tactical skills; they are meta-skills that form the moat around our professional value.
The audit highlighted three of them:
These aren’t easy to replicate, and that’s precisely the point. These take time, scar tissue, and lived experience, the very things AI doesn’t have.
The 20 per cent isn’t the remainder, it’s the premium.
But you don’t uncover your 20 per cent through fear, or by trying to get the Government/Union to ban AI in the workplace. You find it through a new mindset. One that looks for the opportunity instead of at the problem.
AI replacing most of our skills is the reality we have to face. And in dealing with that reality, honestly, without denial or resentment, we will find the opportunity to rebuild our value around what only we can bring.
I realised others might benefit from the same uncomfortable clarity, to see with precision, where they stand.
Start with your current resume or your LinkedIn profile if it is up to date. Feed it into an AI model like ChatGPT, Gemini, or Claude.
Use this prompt:
You are an expert Labour Economist and Strategic Career Consultant specialising in the immediate impact of Agentic AI and Generative AI (GenAI) on white-collar employment. Your task is to conduct a 3-6 month urgent risk audit of the career profile provided below and develop a tactical mitigation strategy.
Input Data: (Paste your resume text here. Or upload to the chat session.)
PHASE I: Functional Risk Audit (3–6 Month Horizon)
PHASE II: Tactical Mitigation Strategy
I suspected my skills might be obsolete before I ran the audit. After all, I’d been out of the corporate world for nearly a decade. What I wanted to know was to what extent they were obsolete.
Some of the skills I thought were core strengths turned out to be the easiest for AI to replicate.
That’s where the exercise reveals its real value. You don’t just see what’s changed in your field, you see how it’s changed.
You’ll notice that the audit does two things at once:
Your 20 per cent is where your next chapter begins.
Once you identify those core areas, the goal is to elevate, frame, and expand those skills so they become the new foundation of your relevance.
My value is no longer in doing marketing, but in designing how AI does it, defining the brand’s ethical and creative boundaries, setting the hypotheses AI tests, and directing the outcomes.
This transition from Augmentation Target to Agency Architect involves moving from using AI in an ad hoc manner to becoming someone who designs, directs, and validates the AI-human system itself.
Stop asking, “What can I still do that AI can’t?” and start asking, “How can I build the workflows that make AI more powerful?”
This is not new. If, like me, you began your career before emails, before Google, before mobile phones. You’ve also seen entire industries transform overnight. Each time, technology destroyed something old but created something new in its place.
Reinvention means staying informed and keeping an open mind.
It’s not about mastering every new technology. It’s about developing the mindset to adapt to whatever comes next.
Yes, AI will certainly make hundreds of thousands of jobs obsolete. But it will also create massive opportunities, though not always in the form of “jobs.” The opportunity is to look up, look out, and take control of your own reinvention.
Because fortune doesn’t belong to those who wait for a prompt, it belongs to those who learn to work with AI and design the future with it.
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